Founded in Genoa in the 1970s by Andrea Morando, the company has established itself over time as a reference point for traditional Italian style, activating various connections with the territory and collaborations with world-famous brands, such as Hogan, Gucci and Petit Bateau . For two generations the company has pursued innovation, excellence and constant research, in perfect balance with the splendid and sophisticated setting of the Ligurian Riviera.

Our story is a journey between style, exploration and tradition. The very young Morando brothers, Andrea 19 and Stefania 21, open the first stores of footwear and accessories for women and men, on the Riviera del Levante Genova.
The passion for the world of footwear and the search for made in Italy quality led the shops of the two young people in a short time to become a real point of reference for Ligurian shopping.

Following the success of the first stores, the Morando brothers decide to add clothing to their proposal, thus offering their customers a more complete selection of garments. The Morando taste acquires more and more notoriety and begins to assert itself strongly even in the Ligurian capital with the opening of new stores.

These are golden years for the company which, between fashion shows and events, brings more and more innovation to a city that is increasingly open to new stimuli. New millennium, great changes.

Andrea decides to set up his own business and in 2001 the first "Andrea Morando" shops appear, increasingly oriented towards a luxury proposal. During those years the world witnessed the spread of Italian brands on an international scale. Andrea is one of the first to understand the great entrepreneurial potential of Italian prêt-à-porter, thus becoming the pioneer of luxury in Genoa and on the eastern Ligurian coast.

After years of experience in the sector, Andrea has another great intuition: high fashion brands must compete, the company needs to take a more personal path while maintaining the know-how linked to the customer experience of the luxury world. .

Elegance, refinement and class describe the taste of Andrea Morando who, after years of work in the luxury sector, decides to give life to a brand that bears his name. The real novelty is the continuous innovation of the company that occurs with the entry of the children, first Lorenzo and then Bianca, who with the launch of e-commerce develop an omnichannel strategy.